Project Overview:
Role: Graphic Design, Motion and Creative Director

### Responsabilites ###
As the Creative Director and Graphic Designer for Vivaxis, my responsibilities encompassed a broad range of strategic and creative tasks aimed at establishing and enhancing the company's brand identity and market presence. Here’s a detailed overview of my role.
Brand Development:

I spearheaded the creation and development of the Vivaxis brand, ensuring that the visual and thematic elements accurately reflected the unique concept of Vivaxis. This involved designing a cohesive brand identity that included logos, color schemes, typography, and brand guidelines.
Web Design and Development:
I led the design and development of the company's website, focusing on user experience (UX) and user interface (UI) to ensure seamless navigation and an engaging online presence. The website was designed to educate visitors about the Vivaxis concept and facilitate easy access to information and resources.
Advertising Campaigns:
I designed and executed comprehensive advertising campaigns across various platforms, including social media, print, and digital media. These campaigns aimed to raise awareness about Vivaxis, attract potential customers, and highlight the benefits of maintaining a healthy Vivaxis connection.
Content creation:
I produced a wide range of visual content, including promotional videos, infographics, brochures, and social media graphics, all tailored to communicate the complex idea of Vivaxis in an accessible and visually appealing manner.
Market Research and Strategy​​​​​​​:
I conducted market research to understand the target audience and their needs, allowing me to create targeted marketing strategies that effectively reached and engaged potential customers. This involved analyzing market trends, competitor activities, and customer feedback.
Innovation and Trends​​​​​​​:

Through these responsibilities, I contributed to building a strong and recognizable brand for Vivaxis, helping to communicate its unique value proposition and fostering a connection with its audience.

Unfortunatelly Vivaxus has closed down due to pandemic in 2020.
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